
A brief history of SEO Marketing: First came the Internet. For a while, people thought it was great for just viewing porn (which is was, and some say, still is), but not much else. Before long, the real commercial value of the Internet became apparant and business starting employing 'experts' to help them get better Search Engine Positions (SERPs). This worked well for a time but then came along the bad guys...
What can you do if you have a great website, a great product or service(s) but some twit has 'bad mouthed' you on the web? The wave of growing Social Media websites has made it easy for people to get their word on the front pages of Search Engines, and the law of the land dictates that their 'word' doesn't even have to be justified or honest. The problem is, of course, you don't have the opportunity to answer back, so the only option is to try and 'bat' the bad press away from the first page of Search Engines. Imagine typing in 'Your Business' as a phrase on Google and proudly seeing your site appear, hotly followed by another discrediting your services or your employees?
Hogtronix can help. In the same way that our SEO Services assist businesses wanting to get higher on Search Engines like Google and Yahoo! on given key phrases, our Reputation Management services instead targets specific listings and bad publicity published by others with an objective of utilising our honed SEO techniques to put more positive content between the bad press and your day to day website. We wouldn't be ridding the web of your bad press as such...rather just 'moving it along' where it won't be seen quite so easily.
The way we do this is varied, but we first have to see what the damage to your business is (i.e. on how many key or core phrases). Once we have an understanding of the depth of penetration by the offending press, we can look at ways to quickly and effectively move it down the rankings for you. Your online prescence is imperitive - don't let the bad guys win - call the Superheroes of Search!
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