Hogtronix have been providing Pay Per Click (Sponsored Adverts, Adwords etc) Management Services for years. It's quite simple - clients pre-pay a sum of money and we go and get clicks to their website by buying ad-space on Search Engines. At Hogtronix, we track every click, and report all clicks by keyword at end of each month, and this can be very lucrative for many businesses and is the sole marketing channel for some businesses that we manage.
Normal 'Pay Per Click' allows clients to give us a budget, let's say for arguement £1000 a month. For that, we can promise, and prove that they will get guaranteed 'clicks' to their website on particular key words and phrases which we have mutually agreed. If the clicks don't come, they don't pay, simply put. With clicks costing just 5p upwards, it can be lucrative for those with very niche services offerings, or those who 'think outside the box' when creating the keyword campaigns, but of course, a visitor to your website doesn't mean an enquiry or a sale.
Clients who'd rather not speculate on their websites conversion ability (turning visits into enquiries) may instead rather prefer to pay per enquiry, but ONLY when they get an enquiry. This way, the client knows that when they do receive an enquiry as a result of marketing which Hogtronix has provided, it'll be on a pre-agreed 'price', or Cost Per Lead. The number of visits to the website is irrelevent so far as Hogtronix and our client is concerned - it's enquiries that are wanted.
 The actual Cost Per Lead can depend on the industry, the competiveness and the budget available - more purchased leads will result in cheaper leads. All leads are agreed in price 'up front' and will contain information also pre-agreed with Hogtronix (i.e. contact name, phone number, email address etc etc). Cost Per Lead (CPL) takes the guess work out of Internet Marketing. We can track leads by passing online leads through a form which captures all the information, using unqiue email addresses or unique forwarding telephone numbers. We qualify our leads by only charging for form leads that are fully completed, and for telephone enquiries that stay connected for at least 15 seconds. This means anyone who hangs up, fills out your webform with rubbish etc is discounted and you aren't charged.
To see how your business can benefit from Paid Search, whether it be upfront Cost Per Lead, or the more traditional
'Pay Per Click', please click on the Green bar above and send us your enquiry. |
