The UK Postal strikes shows no sign of relenting and whilst many of us will have some degree of sympathy for some of the Postal Workers who feel they've been hard done by, some concern needs to be given to small business owners who depend on the Royal Mail as a reliable (?) method of transporting goods, and their marketing effort to would be clients.

According to Nielsen Research, 60% of Twitter accounts get abandoned within a month. Twitter, without doubt holds the key for many a business as a major communication channel and for others as a major advertising medium. We all know about Dell computers 'tweeting' leading to a huge number of Twitter specific sales, and then there's BT Business who are actively using Twitter to police their brand 24/7 (and in fairness, doing a lot of good damage limitation and repair work).  Then of course, there's the ill-advised...the Habitat fiasco of last week whereby they used hash tags/trending topics to draw attention to their tweets about products at the expense of spamming the Twitter community. Offending tweets were soon removed and embarrassing public apologies posted in their place.

Every knows the benefits of a 'Pop up Shop' over a terrestrial 'High Street' Business. Overheads are lower, stock holding can be lower, staff can manage the business from virtually anywhere and the shop can be open 24/7.  However, there is one disadvantage, and that is the difficult nature of being able to build or establish a relationship with your client which brings them back to your online business time and time again. This is why HTML Newsletter Design and Broadcasting services from Hogtronix can help your customers stay involved with what's going on with your business, even after they're done with their purchase or initial interest.

Are you looking for valuable B2B Business Data? Not just a business name, but name, address, telephone, contact details etc by industry within given distance of a town etc?  All data is regularly cleansed and is 'opt in'. Service packages vary from £1 + vat per record, with low minimal order values.

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