Every knows the benefits of a 'Pop up Shop' over a terrestrial 'High Street' Business. Overheads are lower, stock holding can be lower, staff can manage the business from virtually anywhere and the shop can be open 24/7.  However, there is one disadvantage, and that is the difficult nature of being able to build or establish a relationship with your client which brings them back to your online business time and time again. This is why HTML Newsletter Design and Broadcasting services from Hogtronix can help your customers stay involved with what's going on with your business, even after they're done with their purchase or initial interest.

When the Internet first became a viable delivery and marketing channel some 10 or so years ago, it soon became apparant that the financial value or worth of a 'virtual' business is in both it's tunover, like a traditional business, and in it's client base - either purchasers or subscribers to newsletters and updates etc.

Nowadays, there are many clever ways to entice users to sign up to your business database - offering free incentives and give-aways, to be kept up to date with the latest special offers, or maybe to be kept up to date with the latest fashions/releases/offerings etc (especially for sites selling fashion, music or technology).  Of course, spammers really spolit things for a while by 'buying and selling' lists of email addresses so a strict 'opt in and out' legislation was introduced. All marketing emails must have an 'opt out' opportunity.

This is where Broadcasting services like Newsberry or Constant Contact come in...by using their technology, you can send you emails from their systems meaning it's that IP address (but your domain name) that gets put in front of the recipients, and with some, or many mail servers limiting the number of emails being able to be sent per hour to around 500 or so, this means you can send several thousand in one go without any problems. Also, any user wanting to opt out simply has to click a link embedded in the sent email and it unsubscribes them automatically from any future newsletters, so you don't even need to intervene. The broadcasters also track emails for you - how many were sent, how many were bounced, how many were reported as spam etc etc...

The trick to sending emails via the likes of Newsberry or Constant Contact is to craete a pretty, slick and appealomg newsletter with a deliberate call to action...maybe a discount, or reduced price offer etc?  Hogtronix can create and manage any HTML newsletter broadcasts. In fact we send over 1 million emails a month for clients, and we create the artwork for the Newsletters as well. We can even have a common theme, or target specific events like Wimbledon, Christmas, or the seasons etc, and many clients t like to have their marketing emails sent at a regular time every week or month so recipients learn to expect it...even look forward to it if your newsletter is appealing enough.

If you would like to speak with Hogtronix regardinga  possible email marketing campaign, please call us on 0845 527 9863. Campaigns can start from just £99 for the artwork/HTML creation and £50 for a broadcast to 2500 recipients!  This is a very affordable and efficient way of targetting your clients, or clients of the future!