Search Engine Optimisation is the Internet's buzz phrase at the moment. Why? Because web users are becoming more and more savvy and traditional offline businesses are seeing the Internet as a means to further or even better promote their enterprises. Of course, the real value of SEO is that it allows websites to be listed on Search Engines like Google and Yahoo! without sometimes expensive 'per click' charges.

Let's have a look at some examples of SEO and how SEO differs so wildly between Search Engines. Visit Google.com and type in 'Miserable Failure'. What site would you expect to appear? Well, it's the autobiography of George 'W' Bush! Now type in 'Liar' and what appears first this time? That's right, Tony Blair's biography. These two guys didn't want to be found by these terms obviously, but by having sites link to their sites using these words as anchor text has made the search engine algorithym of Google in particular recognise that the sites 'must' have something to do with 'miserable failures' and 'liars'.

Yahoo! tends to be different and until recently largely relied on hidden code known as 'Meta Tags' to identify and list web pages. This has recently changed and meta tags now have less of a role to play and Yahoo instead look at other elements of a website, not least content.

Hogtronix can therefore offer several facilities for a business requiring SEO assistance. Don't believe we can do it? Try typing 'SEO Management' into Google then and see how we rank!

Our services include easy to understand bespoke reports for your website, wireframe reports for sites that have yet to be designed, link building exercises, face to face tuition and the actual physical process of tweaking your website to appeal more strongly to the search engines. We also offer a highly popular, and very entertaining team building exercise, held at your business premises whereby we help you determine your target keywords and phrases.