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August 07 2008
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By now, if you've landed on this page, you obviously know
enough about link building and it's importance for
Search Engine Rank Positions (SERPs), particulary for Google
but seemingly increasingly for Yahoo! as well. Google assess
websites that they are aware of for 'worth' to the Internet
community. The way they assess 'worth' is mostly due to the
number of sites that link to the site they are assessing,
because they consider a link as an effectual 'vote' for the
site being linked to. The better the site the better that
sites Google 'Page Rank' (Page Rank is a score from PR0-PR10).
As a general rule of thumb the higher the page ranks of the
sites linking to you, the higher your own Page Rank should
be in time, and the higher your page rank, the better because
Search Engine Spiders visit more often plus your own rank
positions in SERPs should be generally higher as well. Page
Rank is assessed about every 3 months or so.
This leads nicely into our next point. A link from another
site to yours is good but you need to consider two major points.
Firstly, you need to look at how many outgoing links you have
from your site and from the site that is
linking to you. In an ideal world, you'll have lot's of links
from sites who have high Page Rank and a low number of other
outbound links. Every link they have leaving their site effectively
devalues the worth of the link to your site. Equally, if you
have lot's of outgoing links and a just a few incoming links,
your PR will suffer as a result as well.
The 2nd thing you need to consider is 'anchor text' (i.e.
the text used to hyperlink to your site). We'll be better
explaining this as a live example; Go to Google and type in
'Liar' - who comes first in the SERPs? Tony Blair's autobiography
of course! Now try 'Miserable Failure' and who tops this one?
Yep, George 'W' Bush! They obtained these slightly dubious
SERP's by having lot's of other sites around the world linking
to their site with the anchor text 'Liar' and 'Miserable Failure'
respectively. In other words, if you sell grommets in Cornwall
and are called Acme Grommets, encourage sites to link to
your's using 'Grommets in Cornwall' rather than your brand
name because this is realistically more likely how new clients
are going to find you on the search engines, not by typing
in your brand name which if they already knew, wouldn't require
them to use a search engine anyway!
OK, so how can Hogtronix help? We can go on for page after
page about the do's and don'ts of linking but we needn't bore
you any further because Hogtronix can act on your behalf by
building links to your sites from ethical and respectable
sites. In some cases links will need to be reciprocol (in
other words you have to link to the site linking to you).
As explained earlier, we'd advise to shy away from having
an equal number of incoming and outgoing links as they'll
be little overall benefit to you, so we target sites which
are a/ relevent to your industry and b/ which don't necessary
require a reciprocol link.
Link
building is really an on-going exercise,
you should aim to improve the number of incoming links gradually,
month on month and also ensure that sites who require a reciprocol
link continue to link to yours. Hogtronix can manage all of
this and charge a fair monthly management fee based on the
number of links, the 'PR' of the sites linking to yours and
the complexity of managing your own links page. Please contact
us for a quote in the first instance and we'll be delighted
to discuss your objectives of such a campaign along with ballpark
figures (initially) to effect such a campaign.
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